E-Commerce Analytics & Attribution Hub
Technical breakdowns, cross-domain tracking fixes, and attribution optimization for WordPress and Shopify store owners.
Attribution Emergency Guides
Why is GA4 Showing Direct / (none) for My Shopify Orders from WordPress?
Flagship Guide: Learn why Google Analytics 4 attributes your WordPress to Shopify checkout sales to (direct) / none, how the _gl cross-domain parameter fixes it, and how to restore 100% ad attribution.
Read Article →GA4 Attribution Broken After Moving Checkout to Shopify? Here's Why
Did your Google Analytics 4 attribution break after moving checkout to Shopify? Learn why session cookies reset and how to fix broken ad tracking.
Read Article →Technical & Diagnostic Breakdowns
What Is the _gl Parameter in GA4 and Why Does It Keep Disappearing?
Learn how the GA4 _gl cross-domain linker parameter works, why it disappears on form submits or AJAX carts, and how to keep it persistent.
Read Article →GA4 Cross-Domain Tracking Broken on Slide-Out AJAX Carts (How to Fix)
Why static link decorators fail on slide-out AJAX carts, popups, and iFrames, and how MutationObserver real-time DOM monitoring fixes GA4 cross-domain tracking.
Read Article →Setup Tutorials & Manuals
How to Setup GA4 Cross-Domain Tracking Between WordPress and Shopify (Step-by-Step)
Step-by-step tutorial on setting up Google Analytics 4 cross-domain session stitching between WordPress landing pages and Shopify checkout.
Read Article →Paid Ad Campaigns & UTM Tracking
Fix Facebook Ads ROAS Showing $0 in GA4 for Shopify Orders
Why Meta (Facebook) ad clicks show 0 ROAS and missing conversions in Google Analytics 4 when routing through WordPress to Shopify checkout, and how to fix it.
Read Article →Why Are My UTM Parameters Disappearing Between WordPress and Shopify?
Learn why incoming campaign tags like utm_source and utm_campaign get lost during internal WordPress navigation before reaching Shopify checkout, and how to persist them.
Read Article →